How to Make the Most of Lead Generation Ads

A lead generation ad must have a clear objective. It must offer a solution to a customer’s problem, so the prospect should be willing to exchange information in exchange for this. By using Sirius Links method, you can retarget users who already know about your brand and are already partway through the conversion process. As a result, the cost of marketing to such people is significantly less than if you were to market to a completely new audience.